Digital Spy recruits 24/7 Real Media
Digital Spy currently delivers more than 120 million advertising impressions every month. By next summer the monthly advertising impressions are expected to double to 240 million. 24/7 Real Media has been appointed to manage this expanding ad inventory. Digital Spy's ad sales and ad serving were previously facilitated by Aura, AdLink and an in-house solution, but the company chose to consolidate the activity with a single supplier. This decision was based on the grounds that 24/7 Real Media offers such a wide range of products and services that meet Digital Spy’s online requirements, including tracking, reporting and targeting.
The contract sees Digital Spy using 24/7 Real Media’s Open AdStream® technology to serve advertising on the site. The reporting capabilities of Open AdStream mean that Digital Spy will gain a more detailed understanding of its audience, allowing for more efficient sales of advertising space and increased revenues to fund other business activities.
“In the evaluation process, 24/7 Real Media thoroughly analysed our business and its advertising sales requirements. The company has a strong global presence and extensive knowledge of advertising formats and knows exactly what advertisers are looking for. The company had been recommended to us and its proven track record made it the obvious partner," commented Alan Jay, chairman of Digital Spy.
Steve Dorey, head of business development at 24/7 Real Media’s UK operation, commented: “We are excited that we have been selected to work with Digital Spy. This is an excellent opportunity to use our innovative technology to integrate new creative, advertising opportunities into the site. We hope to significantly increase revenues for Digital Spy, ensuring advertisers are seeing a good return on their investment.”
NOTES TO EDITORS
About Digital Spy
Digital Spy (http://www.digitalspy.co.uk) is the UK's leading media and entertainment website, having grown over seven years to 46 million monthly impressions (January 2006) and a monthly audience reach of over 1.5 million unique users (DART). The main site is updated around-the-clock with news and features in entertainment areas such as showbiz, movies, music and television while the media section covers the latest in the TV broadcasting industry, with a particular focus on digital television and television equipment.
The accompanying discussion forums have more than 130,000 registered users and 7 million posts, and is in the top 40 english language forums in the world. Digital Spy is also renowned for its extensive and unique coverage of Big Brother each year through its dedicated spin off site, DS:BB (http://bigbrother.digitalspy.co.uk). The site ranks by far as the biggest, non-Channel 4 online destination for Big Brother updates and has won a WebUser gold award ahead of its C4 rival.
Digital Spy’s content is also available via free-to-use, tailored PDA and WAP sites. For more information, please visit www.digitalspy.co.uk
About 24/7 Real Media
24/7 Real Media a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.co.uk.