E! Entertainment has finally made a full launch in the UK at 6pm this evening.

The channel, which broadcasts Hollywood news, gossip and documentary programmes around the clock, can be found on Sky Digital channel 250, where it broadcasts 24 hours a day.

A daily six-hour programme block had been broadcasting on the channel since the start of December each night from 6pm as a 'taster' for the full service.

A UK launch for the US-originated station had been rumoured since before the launch of Sky Digital almost five years ago.