Hollyoaks will launch on online soap entitled Runners, reports the BBC.

The show focuses on a group of students who work as runners in the fashion and entertainment industry.

Runners will be promoted through Hollyoaks by having characters on the Channel 4 soap discuss and watch clips of the show.

Three-minute episodes of Runners will be shown daily on the Hollyoaks website, Bebo, MSN Messenger TV, Facebook and iTunes. A 15-minute version of the weeks' shows are also expected to be screened on T4 after the Hollyoaks omnibus.

The London-based web programme will debut early next year.