ITV2 to air Branson's 'Rebel Billionaire'

ITV2 has picked up the broadcast rights for Richard Branson's US reality series The Rebel Billionaire.

In the show, the Virgin boss puts sixteen budding entrepreneurs through a series of physical, mental and business challenges as they aim for a top prize: $1 million and a job at the company.

Rebel Billionaire recently concluded its eleven-episode run on the FOX network in the States, but was nowhere near as successful as had been hoped. The series finished with just 3.7 million viewers, around a fifth the audience of Donald Trump's The Apprentice.

ITV2 beat off competition from LivingTV and FX for the UK rights to the show. A start date has yet to be set.