The Winner Channel, an interactive fixed odds gaming service, will launch on NTL's digital cable service next week.

Two Way TV operates the channel, which launched last week on Telewest's service. Guy Templer, Two Way TV's commercial director, said:

"The launch of the Winner Channel on Telewest has been remarkably successful and judging by the first week's response there is a lot of demand for this type of service - we are already well ahead of our numbers. This natural extension allows our viewers to enjoy the same games and level of service when they are away from home."

The channel will be rolled out on the Web and on WAP in addition to the interactive application on digital cable.