Feeds
The show - previously known as Celebrity Love Island - will return mid-July for an extended run, thought to be two months.
"This ad really encapsulates the feel of the show this year," said a spokesman. "All appears to be fine but once you scratch the surface, you see that it's really not."
The first phase of the marketing campaign will include three TV ads - backed by a version of 'Love Shack', specially recorded by Alice Russell of the Quantic Soul Orchestra.
Click here to download the promo in full (500Kbps, WMV, 3.7MB)
