Nintendo has announced plans to launch the cleverly-titled Check Mii Out Wii channel during its E3 conference.

The new service will allow players to load up Mii avatars that they have created and customised before allowing a worldwide audience to vote on them.

The firm plans to run contests, which will see gamers challenged to create Wii doppelgangers of famous people and celebrities.

The new Check Mii Out channel will be free to download.