The actor and television star, who is the presenter of the Aussie version of the motor show, said that they are always up against criticism because they are in the shadow of the UK version of the series.
Jacobson told The Age: "If we turn up in a Holden ute and do a story where we drive across the Nullabor in a ute and see how far we get on three tanks of fuel, then Australia goes, 'Yeah, you've put yourself in a ute, you've driven across Australia and that's so Australian.'
"But if we turn up in a Lamborghini and go around a race track, they go, 'Yeah, but they've already done that on Top Gear UK.'
"For us, it's about finding the balance. The reality is that we've got to put a lot of herbs in the soup, and you may not like the coriander but you may like the basil, and the reverse for someone else."
Jacobson is currently taking part in the Top Gear Live shows alongside UK hosts Jeremy Clarkson and James May.
At the launch for the tour earlier this week, May joked that he is "fundamentally what you call a bogan".
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