The 2011 season of the reality television show, which will reportedly start filming next month, will apparently feature Home and Away actor Lincoln Lewis, The Block star Polly Porter and feminist Germaine Greer.
Other famous faces who have been linked to the series by the Herald Sun include former Hawthorn footballer Shane Crawford and ex-politician Pauline Hanson.
Porter and her boyfriend Waz Jones were the only couple in this year's The Block who made any profit on their renovated property, which meant that they pocketed the $100,000 (£63,000) prize money.
Australia's Celebrity Apprentice will be presented by entrepreneur Mark Bouris. Singer Peter Andre, Gold FM radio host and former sports star Brendan Fevola, former politician Mark Latham and entrepreneur Geoffrey Edelsten have reportedly not joined the show despite rumours to the contrary.
A source has claimed that FremantleMedia have made a "powerful play" and managed to secure Donald Trump as a special guest in one episode. The host of the US version of the show is due to land in Sydney in the same week that filming starts.