Nine Network bosses have reportedly decided that by regularly screening episodes of the Mark Bouris-led reality television series, they might have successful viewer ratings.
According to the Herald Sun, TV bosses hope that Celebrity Apprentice Australia will consistently win its new 7pm slot and be as popular as recent renovation series The Block.
Monday and Wednesday's episodes of the programme will reportedly show the contestants doing challenges, while Tuesday and Thursday nights will see them in the boardroom with businessman Bouris. Friday's shows will feature behind-the-scenes footage.
Stars taking part in this year's Celebrity Apprentice include model Jesinta Campbell, politician Pauline Hanson, The Block winner Polly Porter, AFL players Shane Crawford and Warwick Capper, So You Think You Can Dance judge Jason Coleman, singer Deni Hines and Olympic gold medal-winning swimmer Lisa Curry.
Since filming started, Campbell has revealed a close relationship with Hanson, while Crawford has said that he wants to beat Capper.
Celebrity Apprentice Australia is scheduled to premiere on October 24.