The reality television show, which features contestants including politician Pauline Hanson, model Jesinta Campbell and celebrity agent Max Markson, peaked at 1.325 million viewers in the second half of its hour-long timeslot, putting it ahead of Junior MasterChef and level with The X Factor.
In the first episode, the contestants were divided into male and female teams and told to set up a car washing business. Group leader Markson and his Team Unity fell out when dance guru Jason Coleman complained that Markson was "not listening" to his colleagues, while Warwick Capper irked his fellow contestants by sitting down throughout most of the challenge.
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Campbell and Hanson both stripped down to their bikinis to raise more money washing cars and the girls' team pulled together to complete the challenge, but were later berated by 'boss' Mark Bouris for their "entirely inappropriate" and "disrespectful" team name Bouris's Babes.
"Don't climb off the back of my name ever," he warned.
The soon-to-be-renamed female team won the challenge when they raised $93,115 (£60,905), which Campbell chose to donate to anti-bullying charity The Reach Foundation after revealing that she was a victim of "severe" bullying as a child.
Tonight Markson - together with teammates Capper, Coleman, model Didier Cohen and sports stars Shane Crawford and Wendell Sailor - will face Bouris in the boardroom when the first firing will take place.
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