Channel Ten bosses have reportedly decided that the current affairs chatshow - hosted by Dave Hughes, Carrie Bickmore and Charlie Pickering - should be shown earlier in order to appeal to a wider audience.
According to the Herald Sun, chief of programming David Mott hopes that The Project will provide a lead-in to reality series The Biggest Loser and MasterChef and target a demographic of 18 to 49-year-olds.
He said: "The Project is the perfect choice for a younger audience who still wants news, but not in the traditional sense."
He also revealed that he was content with Ten's decision to axe George Negus's current affairs programme last year, saying: "I think it was a strong show and a good alternative to the news, but it didn't resonate with viewers, and so you move on. Negus will continue to appear on The Project."
Mott insisted that he is not concerned by ABC series The Drum sharing the 6pm timeslot, saying: "The Drum is a good show but I believe The Project is a much stronger programme. Let me be clear, we do not expect it to win the timeslot... [but] there is no risk to its future in making this move."
Ten is scheduled to premiere new morning show Breakfast in the next few weeks.
The channel is also believed to have replaced The Circle host Chrissie Swan - who is leaving to present Mix FM's breakfast show - with Celebrity Apprentice winner Julia Morris.
"We will be making announcements on all that very soon," Mott confirmed.