The new morning television show was launched on Channel Ten yesterday morning (February 23) four days ahead of its intended Monday premiere. It averaged an audience of 51,000 viewers nationally between 6am and 9am.
Rival series Sunrise achieved 399,000 viewers, Today got an audience of 348,000, while only 56,000 Australians tuned in to The ABC's Breakfast show.
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According to the Herald Sun, Breakfast peaked at around 101,000 nationally, but media analyst Steve Allen claimed that it needs to consistently average at about 100,000 viewers.
He further told the paper: "Considering this was a soft launch for Breakfast, and [put on air] without warning, 51,000 is pretty good."
It is believed that Ten bosses decided to premiere Breakfast early to coincide with former Prime Minister Kevin Rudd's resignation earlier this week. In the first show yesterday, hosts Paul Henry, Andrew Rochford and Kathryn Robinson regularly discussed the political situation in Australia.
It has since been announced that Rudd intends to challenge prime minister Julia Gillard in a leadership contest.
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