A sales video for the Channel Ten drama-reality series, which will be called The Shire, has prematurely revealed the network's plans for their own version of US show Jersey Shore.
The promo clip was briefly published on YouTube over the weekend before Ten filed a copyright claim and had the video removed. It was reportedly a sales pitch asking for sponsors to support The Shire.
The footage, which featured various young people talking about wanting to be porn stars and having breast implants, described The Shire as "the reality event of 2012 everyone will be talking about", adding: "It will take social media to a new level."
Ten chief programming officer David Mott has now fast-tracked an announcement for the show, telling The Daily Telegraph: "The Shire is a fascinating look into a unique subculture in Australia and the first time a local 'dramality' series is being introduced to the commercial television landscape.
"It is the next step in the reality TV phenomenon Ten pioneered in 2001 when we introduced Big Brother."
The Shire is scheduled to start filming on March 26, but the cast is yet to be finalised.
> Lara Bingle confirms new Channel Ten reality TV show
> Channel Ten announces plans to "lead" Australian TV industry
> New Ten chief says channel needs 'more depth'