Seven Network show My Kitchen Rules, which follows couples turning their homes into instant restaurants, has been doing well in viewer ratings recently. However, Channel Ten's MasterChef is scheduled to start again soon, threatening an audience battle.
Ten programming chief David Mott told The Age: ''This isn't the first time My Kitchen Rules has been in the same environment as MasterChef. The past two years have proved there is room for two shows and each of them is unique in its own way.
"There are elements of difference and I think we've proved that both can coexist in the schedule. In fact, it just says that there's a great love of food, which is fantastic.''
Seven head of production Brad Lyons said of My Kitchen Rules: "That the Australian people have latched on to it is a credit to how it's been put together, how the team has cast the show and worked the competition aspect of it.''
After recent accusations of backstabbing and tactical voting by eliminated contestants, Lyons insisted that the show is "not all bickering and vindictiveness", adding: "There is definitely a celebration when someone does something really well.''
It was recently announced that My Kitchen Rules will return for a fourth season next year.
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