Freddie improves odds to win show

Bookies' favourite Freddie has continued to slash his odds to win Big Brother 10.

Ladbrokes, who increased his odds of winning from 7/4 to 5/4, said that he was performing magic in the house.

"He should change his name to Houdini," a spokesperson for the betting agency told The Sun. "Housemates keep putting up the wannabe politician, but can't get anything to stick."

The closest favourite is Rodrigo, with odds of 11/2, and Siavash is next with odds of 6/1.

Sree, Sophie, Kris and Marcus all share the lowest odds of 25/1 to win the show.