Sales of Sylvester Stallone's movies on DVD and video have increased by around 300 percent following his mum Jackie's appearance on Celebrity Big Brother.

Woolworths has reported a huge increase in demand for the DVD boxset of the Rocky movies, while internet sales of his Rambo films have risen by 150 per cent.

A spokesperson for Woolworths said, "The name Stallone has been big news for the past couple of weeks and that has affected sales of all Sly's films."