BB enjoyed a particularly strong showing on Sunday night, according to early ratings figures.

The episode, broadcast in the 9pm hour, averaged 3.97 milllion viewers (16.9%), ranking as the ninth most-watched programme of the day overall.

It was also up by almost 30% - some 1.2 million viewers - on the equivalent show last year.

Earlier in the day, a lunchtime edition of BBLB pulled in 1.02 million, a 12.1% share of the audience.

Over on E4, live streaming continued to prove popular with an average of 99,000 viewers (2.6%) between 6am and 3pm.