Troubled 1980s pop sensation Adam Ant is reported to have signed up for Celebrity Big Brother after resisting an offer from the producers of I'm a Celebrity, Get Me Out of Here.

The 'Prince Charming' singer, real name Stuart Goddard, is said to have been the subject of a furious bidding war between ITV and Channel 4 over an appearance on their reality shows.

An insider is quoted as saying: "It's a mighty blow for I'm A Celebrity... because they really wanted him. Everyone joked that they would have ended up with two Ants in the jungle and one Dec."