The Perfume Shop has withdrawn Jade Goody's "Shh..." perfume from its stores with immediate effect.

"The Perfume Shop has decided to withdraw Jade Goody’s perfume Shh… from all of its 150 UK stores with immediate effect," the company said in a statement. "This decision will be reviewed once Ms Goody has left the Big Brother house and is in a position to respond to the media in person."