PETA appeals to Bachchan, Rai

Bollywood acting couple Abhishek Bachchan and Aishwarya Rai have been called on by anti-fur campaign group People for the Ethical Treatment (PETA) to raise awareness of animal cruelty in India.

The organisation has asked them to follow in the footsteps of US stars Pamela Anderson and Christina Applegate by posing for posters which will be used to create publicity for their cause, reports The Times of India.

Anuradha Sawhney, PETA's India chief functionary, wrote a letter to the pair appealing for their support.

"As India's most famous lovebirds, we believe that you are uniquely suited to help bring attention to the plight of these smart and sensitive birds," she said.

"We would like to arrange a photoshoot with you for a 'Love Birds in Cages' ad to raise awareness about the issue."

It is not yet known if the couple will oblige.