According to the Mumbai Mirror, producers attributed the source of the sound-byte to The Observer when the write-up actually appeared in regional publication The Harrow Observer.
Film journalist Devansh Patel said: "I wrote this review which you refer to for the Harrow Observer, which is from the Trinity Mirror Group."
He explained: "There are two ways of looking at this. Either I write, 'Devansh Patel from Harrow Observer'. Or then, I write, 'Devansh Patel, Observer (Trinity Mirror Southern)'.
"You know what the problem is? Many people have called me and asked if I write for The Observer owned by Guardian Media Group and I usually clarify. But I have no contact with any producers."
However, producer Sajid Nadiadwala claimed that he was not responsible for authorising the quote: "This ad has not gone through me. It must have gone through either [DVD retailer] Eros or some distributor."