South Indian cinema is reported to be performing better internationally than Bollywood.
According to Daily News and Analysis, south Indian releases are increasingly watched by non-resident Indians.
Trade analyst Taran Adarsh commented: "Distributors are slowly becoming confident enough to release their films abroad."
He attributed the popularity of Rajinikanth's most recent release as a turning point in the south Indian film industry.
"The success of films like Endhiran last year has been a great factor that has brought in this change," said the TV presenter.
He also cited the large population of overseas resident south Indians as a contributing factor in the commercial reception of these projects.
"South Indian films are doing exceptionally well this year. Take the case of Telugu releases like Mr Perfect, Theenmaar and 100% Love or Tamil ones like Ko, Vaanam or Engeyum Kadhal, each has had bigger openings compared to Hindi films that released alongside them," he said.
> Rajinikanth starts filming triple role
South Indian films 'outperforming Bollywood'
Published Friday, May 13 2011, 15:10 BST | By Steven Baker | Add comment
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