Bollywood
'Ra.One' to open on a record 3000 screens?
Published Friday, Jun 24 2011, 08:40 BST | By Steven Baker | 3 comments

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The project, which is scheduled to release in October, will be shown on over 3,000 screens, Mumbai Mirror reports.
Ram Mirchandani, who is chief creative officer at Eros International, explained: "RA.One will easily be the biggest release of our times in terms of screens. The reason I am saying 'screens' is because the number of prints will obviously be lesser compared to it."
Khan's Red Chillies Entertainment film has already commenced on a seven month marketing strategy prior to its official release.
Mirchandani added: "I can't give you the exact number of screens since we are months away from the film's release.
"But I can assure [you] that it will definitely be more than 2,500 screens across the nation. In the overseas market too, we will be going all out. It is a Shah Rukh Khan film after all."
The RaOneFanClub on Twitter, which has just crossed the 20,000 follower mark, has also started a daily countdown to the arrival of the superhero project.
In recent years, there has been a dramatic increase in the number of screens allocated to new Bollywood releases. Aamir Khan's 3 Idiots set an earlier record in 2009 with 1,760 screens worldwide.
Watch a teaser trailer for Ra.One below:
More: Shah Rukh Khan, Bollywood
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