Bollywood expands into Myanmar, Japan and Romania

A Bollywood production company has announced that it will start distributing Hindi films in Myanmar, Japan and Romania.

Eros International plc is the first company to launch Indian cinema in the three previously untapped territories.

Kumar Ahuja, senior vice president of business development at Eros, said: "We are continuing to expand our presence across the globe and access these new and exciting markets.

"Our ability to dub and subtitle Eros content into foreign languages allows us to directly appeal to both local audiences as well as the local Indian community."

The company has signed a 100-film deal in Myanmar with Family TV to showcase a range of movies, including Dabangg, Kambakkht Ishq, Mother India and Sholay.

Eros has also announced the Japanese theatrical release of the Rajnikanth and Aishwarya Rai-Bachchan sci-fi production Endhiran.

The company additionally outlined plans to release a 30-movie Hindi film package into the Romanian DVD market. Titles in the series include Love Aaj Kal, Om Shanti Om and Devdas.