Bollywood
Shah Rukh Khan launches 'Ra.One' game
Published Thursday, Oct 6 2011, 13:20 BST | By Steven Baker | Add comment
© Rex Features / Stuart Clarke
The superhero title was released in Mumbai on Wednesday by Sony Computer Entertainment Europe.
Khan said: "People can't stick to posters and trailers anymore. Promotion has to be entertaining and that's why the games."
Users can play as the film's key characters Ra.One or G.One, who are voiced by actors Khan and Arjun Rampal.
G.One's ten nemeses are based on the ten faces of the Indian mythological character Raavan.
The game is said to have a target figure of 100,000 sales within the next six months.
Ra.One is expected to open on the largest number of screens in Bollywood history on October 26.
> Amitabh Bachchan to do voiceover for 'Ra.One'
Watch a trailer for Ra.One below:
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