Salman Khan's Bodyguard was named the top grosser of the year, while Shah Rukh Khan's RA.One was recognised as the best-marketed film of the year.
"Now I can safely say 'har mulk ki public mujhe dhoondti hai' [The people of every nation are looking for me]," said Shah Rukh. "RA.One, Bollywood's most expensive movie, was my dream project. It feels great that my long-cherished dream has been applauded and acknowledged.
"Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audiences' love that has fetched me these awards."
Actress Kareena Kapoor, who featured in Bodyguard and RA.One in 2011 opposite the two actors, received the award for the most profitable actress.
The ETC Bollywood Business Awards will be aired Monday.