Shah Rukh Khan wishes 'Ra.One' was better

Shah Rukh Khan has admitted in an interview that Ra.One was well marketed, but not well made.

According to masala.com, the actor said marketing has become an indispensable part of the filmmaking process because of rising ticket prices, but felt the sci-fi superhero movie could have been better.

"It's very important because a film like RA.One lends itself a little more, it's for children, it's superhero and stuff," he said.

"I wish I had made it a little better because people started jumping on my back, 'Itna market kiya aur aisa picture banaya tumne' (You marketed it so much, and made a film like this). So, I got a little waylaid on that."

However, the actor maintained that marketing is still crucial.

"I think it's very, very important in entertainment to get into merchandising, to get into gaming and be on the net," he added. "We cannot negate that any more, whatever the level of film you are making."