The Robot star has agreed to compensate Andhra-based distributor Natty Kumar, who bought the rights to the Telugu version for over Rs 4 crore after the song 'Kolaveri Di' became a huge hit.
NDTV quotes Kumar as saying: "I secured the distribution rights of the Telugu version of 3 for a whopping sum of Rs 4.3 crores, though I was aware that Dhanush's market in Andhra Pradesh wasn't more than Rs 10 lakhs.
"Even my friends criticised me for risking such a huge sum for the film. I did so as I had huge faith in the family members of superstar Rajinikanth. I felt Aishwaryaa's debut directorial venture would do well in Andhra Pradesh."
A source told NDTV: "Natty's comments on Aishwaryaa and Dhanush haven't gone down too well with Rajini sir. Since he has always taken care of his distributors, Rajini sir and Aishwaryaa have conveyed to Natty that they would compensate his losses too."
Kumar has reportedly blamed the indifferent attitudes of actors Dhanush, Shruti Haasan and director Aishwaryaa for the film's failure.
The producer-distributor, who spent over a crore for marketing the film, has been quoted saying: "Dhanush and Aishwaryaa didn't keep their promise to visit Hyderabad for promotions.
"Besides, they didn't attend the film's premiere show, which disappointed me even more. I have incurred huge losses because of the film's poor showing."