The actor has been asked to represent one of his favourite jeans brands.
A source told DNA India: "Prateik has been approached by a leading denim brand to be their brand ambassador. While he will be the face of the brand, he will also be giving his inputs, creative as well as otherwise. Prateik believes that just being the face of the brand is not enough, he goes the extra mile to pick and choose products he knows.
"The denim brand is apparently Prateik's favourite and even before the brand approached him, he would swear by their clothes. So for this endorsement deal, Prateik will not only endorse the brand but will also be involved in designing a limited-edition line."
The insider added: "Prateik has a unique sense of style which is very young and interesting. In the past couple of years he hasn't hesitated to try new things with fashion. The new line of denim will include interesting patches, scars, tears, funky accessories, etc. The final details are still being worked out and the announcement will apparently be made soon."
In February, Babbar admitted that he is competitive with other young actors in the industry such as Ranbir Kapoor and Imran Khan.
He has also previously said that working out to impress women is his favourite hobby.