The Student of the Year director was speaking at an event hosted by Visit Britain to announce his role as their Global Tourism ambassador.
The 40-year-old filmmaker explained that, while he does not think Indian cinema could change British society, he feels it has strongly influenced the British Asian communities of the UK.
"Bollywood changing Britain?" he said. "I don't think we have that kind of power. Possibly what it's done is, our films were very popular in the '70s and then the video market kicked in. People stopped going back to the cinemas and then it was back again with Dilwale Dulhania Le Jayenge when the India diaspora market woke up again to our films.
"The influences are in the sensibilities so the ones that do very well are the ones with strong family themes and love and emotion. I think it's very rooted in our culture and what Indian cinema does is bring some sort of family solidarity and national solidarity to the audience. The influence has been a connect to the country via our film."
Speaking about the kind of films he would like to make, Johar explained that he is not motivated by the box office.
Copyright: Dharma Productions"I want to move in a forward direction when it comes to cinema and not take any back steps so making a great entertainer that can fire the box office is not something that I am interested in producing at all.
"Our masala entertainers are the superhero franchise films which do big business but they have no audience, respect and longevity. We have two kinds of films, and some filmmakers like Rajkumar Hirani can achieve box office and credibility. That's a very rare occasion that happens once or twice in a year.
"It's such a pressure to create 100 crores films. It's an aspiration to achieve both but we are definitely growing content-wise. There are good films and films like the Gangs of Wasseypur series which is cinema at its best. We are definitely taking baby steps ahead and furthering the impact of our cinema in the world."
Johar was in the UK to attend the opening ceremony of the London Olympics.
Student of the Year, Johar's first movie since My Name Is Khan releases on October 19.