The companies will be creating spin-off make-up and clothing inspired by the melodrama.
She told Hindustan Times: "Heroine is a women-oriented film and I am happy that brands today are open to associate with such films which was never the case before. The trend is changing and I'm glad to have instigated it."
"Even though it's a heroine-led film, because of its sheer content and Kareena's strong brand recall, we have successfully managed to have key brands on board," added marketing director Shikha Kapur.
"The product placement is integrated with the film's story line in a manner that is inherent to the narrative and accelerates the story further."
Kapoor recently said that "80%" of the film's script was inspired by real-life incidents.
The trailer for Heroine gained over two million views in the week of its launch.