The producers of Talaash have reportedly asked for the film to be given a two-week run at single-screen cinemas.
A source told The Times of India: "First Yash Films (YRF) asked single-screen owners to give their Diwali release starring Shah Rukh Khan as many screens as Salman Khan's Ek Tha Tiger.
"This put a lot of pressure on most exhibitors since Ek Tha Tiger was a single big Eid release and on Diwali there were two big films.
"And now, the makers of Talaash are asking for a continuous two-week run. Ideally, most theatre owners would like to decide on the film's second-week run after assessing the response in the first week."
Trade expert Amod Mehra added: "YRF started this trend. Hereafter no big film will be assured of a decent release. This sparks off a very unhealthy trend in the industry. Who doesn't want to screen an Aamir Khan film?"
Talaash is released the week before Akshay Kumar's latest action film Khiladi 786, meaning the latter film's take could be affected.
Son of Sardaar actor Ajay Devgan's complaint against YRF for unfair practices was rejected by the Competition Commission of India this week.