Based on Rushdie's 600-page Booker Prize-winning novel, Deepa Mehta's film spans 60 years of India's history after independence.
Speaking to IANS, Rushdie - who had a fatwā issued against him in 1989 by Iranian leader Ayatollah Ruhollah Khomeini in connection with his controversial book the Satanic Verses - said: "It's a great feeling to be visiting Landmark and talking about my book Midnight's Children, which has been made into a movie by my friend Deepa Mehta."
The celebrated author, who provided the narration to the film, was unable to attend the Jaipur Literature Festival in January 2012 following fear of protests over The Satanic Verses, but he said he was "excited" about taking Midnight's Children to India.
"The book is an enthralling family tale and a surprising evocation of a vast land and its people. It is a vivid manifestation of the universal human comedy. It is a pure story, an ebullient portrayal of characters which leaves the reader thinking about finding the much-needed voice for the country's Independence," he said.
Photo gallery - Midnight's Children premiere at the BFI Film Festival:
Copyright: Rex Features Can NguyenThe promotional event will take place on January 24, at a Landmark bookstore in a south Delhi mall.
The film will be released in India on February 1. It is currently showing in the UK, and will be released in the US in 2013.
Watch a trailer for Midnight's Children below: