The actor was given the inaugural 'Brand Endorser of the Year' award at the International Advertising Association awards.
[Left: Salman Khan / Right: Poster for Khan's Being Human charity]
He told DNA India: "I endorse only those products that I use. When I endorse a product, that means I am telling the public that you should also wear it, eat it or use it. If I do not use or consume any product, I will not endorse it."
The Dabangg star has called on corporations and companies to support his children's charity Being Human.
Khan opened the first ever Being Human shop in India last month.
He recently said that he does not care about being overexposed to Indian audiences.
Photo gallery - Salman Khan in pictures:
Copyright: PA Images Rafiq Maqbool/AP