INTERNATIONAL TELEVISION FESTIVAL, EDINBURGH -- Bright and early on a Sunday morning, here I am.

Coming up on this final day:

- Speech from BBC One controller Peter Fincham
- Germaine Greer delivers the Alternative MacTaggart Lecture
- Interviews with the controllers of Discovery, UKTV and Living TV
- Interview with BBC Four controller Janice Hadlow
- The creators of Pimp My Ride discuss the show's breakout success