Logo TV, MTV's US channel for LGBT viewers, is expanding to international territories.
A six-hour block of programming from the channel will debut in Mexico (November 4) and Brazil (November 18) on a pay-per-view basis.
"PPV is a test to better assess interest," Pierluigi Gazzolo, MD of MTV Networks Latin America, told Variety. "It's also less risky financially than a 24-hour network."
The broadcaster is also "in talks" with other pay TV providers for carriage of the channel.
MTV's gay channel heading overseas
Tuesday, November 1 2005, 11:10 GMT
By Neil Wilkes, Editor
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