Here's what is in this year's swag bag, given to all delegates as they arrive at the festival: iPod speakers (courtesy of Discovery Channel), a portable phone charger (Hallmark), a Smallville / West Wing DVD, some chocolate (The Farm Group), a Flextech T-shirt and a candle (Fountain).

The canny broadcasters know that the way to a delegate's heart is with the alcohol, however, and this year we have whiskey, courtesy of ITV, and red, red wine from YouGov.