Watch India, the internet TV channel powered by Narrowstep, has grown from strength to strength since it launched earlier this year.

In its first month, it managed 100,000 unique viewers, with over 33,000 coming from the UK alone.

The online subscription-based channel, the first site from media company Live Asia TV, allows UK viewers live and on-demand access to popular programmes from India’s big TV networks including Zee Telefilms, Times Now News, music channel Zoom and Aastha TV, India’s main spiritual and religious channel.

Todd Narwid, senior vice president of worldwide sales at Narrowstep: "By removing the geographic limitations of traditional broadcasting, Watch India can offer content to large audiences, around the world."

"Furthermore, the tremendous demand for culture specific programming, provides advertisers with a cost effective medium to reach very specific, targeted audiences," he added.

Bollywood movies are also available to view through Watch India’s India Online portal, where viewers can watch movies on-demand without additional charges.

Watch India spokesperson, Tripti Singh, said: "We have amassed a truly outstanding collection of programming representing the best of Indian TV, and we continue to add even more premium channels, expanding our already phenomenal selection of content. This is the first time Indian TV channels are available live over the Internet, to the Indian diaspora in the UK."

"For the millions of people in the Indian community living in the U.K., Watch India offers a way to not only get the latest news, but also stay up to date with culture, entertainment, music and sports - keeping them involved with life back home," added Singh.