Fox International Channels has partnered with Narrowstep to make BabyTV's original programming available online.
"BabyTV is dedicated to creating a multi-platform experience for its viewers by continuing to innovate and extend its brand into various new media, products, and other formats," said BabyTV managing director and founder Liran Talit. "Narrowstep’s Internet TV platform will play an integral role in helping us launch our second generation website and compliment many of the new features we have created. In addition to our over 50 new games and activities which will be launched in 2008, by offering our original content over the Internet we will be able to extend our reach into new markets and allow our audience to view our programming wherever they want, however they want in TV-like quality."
BabyTV will be put online using Narrowstep's telvOS suite, which encompasses content management and digital rights management functions.
"The BabyTV brand and original content offering, along with Narrowstep’s expertise in building tools for monetizing content are a powerful combination, and we are excited to play a long term role in BabyTV’s success," said David C. McCourt, Narrowstep's chairman and interim CEO.
Narrowstep takes Baby TV online
Wednesday, January 16 2008, 15:31 GMT
By James Welsh
Feeds



