BBC Three controller Danny Cohen has unveiled a new brand for the channel designed to emphasise its new focus on cross-platform programming.

"The thinking behind this re-brand of the channel is that we have, in effect, created a BBC Three world in which our content can move seamlessly between TV, online and mobile," he explained. "We have a fantastic line-up of programmes and we are going to make them available wherever young people want them."

The new look will launch next month and will include a new set of idents, which are previewed below:





> Click here for full details on BBC Three's new programming lineup