BT will today appoint a former BBC employee as its first head of media and convergence policy.
The move comes as BT develops its BT Vision DTT-DSL hybrid television service and while Ofcom reviews the way it regulates pay TV services.
Simon Milner, a policy adviser at the broadcaster until 2005, is expected to be promoted to the role.
Milner said: "Convergence has been a hot debating topic for at least a decade. For BT and our customers, it's now a reality and it's generating policy conundrums which need tackling."
BT Vision doubled its subscribers to 150,000 in the final three months of last year.
BT appoints convergence policy chief
Tuesday, March 25 2008, 11:14 GMT
By Dave West, Media Correspondent
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