
Sky News remains European business executives' favoured news channel, according to new market research.
The channel increased its daily reach among the continent's top 20% of earners from 5.3% from 5% in the latest European Media and Marketing Survey.
The poll, the only Europe-wide survey of international broadcasters, said BBC World grew by 0.2 percentage points to 2.7% and CNBC by 0.1pp to 1.2%.
EMMS surveys main earners in the top 20% of homes by income and the latest results reflect viewing in 2006.


