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Virgin Media has announced plans to broadcast a 3D episode of Chuck on Virgin 1, with 3-D glasses to be given away in a magazine.
On August 25, the channel will show the US programme in 3D, with viewers offered the chance to secure glasses for the broadcast in the next issue of TV & Satellite Week, out on August 18.
However, as identified by members on Digital Spy's Cable forums, this broadcast will be different from the 3D TV channel which is forthcoming on Sky.
The platform holder recently announced that it will carry a full 3D channel at some point in 2010, but Sky+ HD customers will have to purchase a 3D ready TV set to access the service.
For more details on Sky's future plans for 3D, read our interview with the firm's director of strategic product design Gerry O'Sullivan.
