15.18: Richard Bacon introduces Five controller Richard Woolfe.

15.19: Woolfe says he helped give Sky1 an identity, and suggests that Five now has one too, plus a strategy. "Hotel Inspector's Alex could be our Gordon Ramsay."

15.21: Lots of banter. Bacon addresses Woolfe losing the TV's Got Talent competition earlier today. Woolfe says he plotted it when he was drunk one night. "Stavros had just been on BGT..."

15.22: Woolfe says: "If you want your channel to be successful, you have to have an identity. Natasha Kaplinsky was worth every penny - she's doubled the share. What she does is gives us an identity."

15.25: Was Neighbours a mistake? "Neighbours and Home & Away are great soaps. We need to make more noise about Neighbours. If I don't get out there and start bigging them up, then my team won't. The only thing that changed with Neighbours was the channel, but a million people didn't press Five, and we've got to change that."

15.28: Sometimes I forget to go to Five and I run the channel - that's not good enough. If Five is going to be successful, we need to move up the favourites list."

15.29: Video of Five's past year.


15.33: Which programme is channel defining? "I think the fantastic commissions - I want originality. "The Hotel Inspector, The Gadget Show, Extreme Fishing... I love them all. The Mentalist did really well without us even shouting about it."

15.34: Woolfe reiterates the plan to add high-profile presenters, but refuses to comment on JLC's reported £1 million contract. With regards to the JLC chat show - "I don't want Parky or Piers. Justin brings something different. I believe in him - I think he's fantastic."

15.38: What shows do you wish you had on Five? "Britain's Got Talent. I love the idea of people talking about your shows. X Factor, Strictly..."

15.39: How do you feel about Stuart Murphy killing some of your Sky1 shows? "I'm sure Stuart's got a masterplan and I know he's make a great success of it. When I left Living, I kept looking over my shoulder. But with Sky1, by the time I left, I left behind a lot of great friends but I'd moved on. I'm obsessed with the challenge that lies ahead. I'm upset that ,em>Gladiator went - of course I am. I loved that show."

15.40:Voxpops reel. What's good on Five? One fan says: "They do movies on a Sunday for when I'm hungover." Another reasons that it doesn't have doom and gloom like EastEnders. Most viewers suggests it's not quite like other terrestrials and can be cheap. One suggests: "I would put more comedy on Five" while another states that "all bad programmes go to Five".

15.43: Woolfe reacts to the voxpops. "If you want passion, you've got to matter. And at the moment, we don't matter enough. We've got to get out there and be passionate about our shows." He says Five promos need to be better.

15.45: He says comedy isn't a priority for Five. He's asked if Five is skewed to a male audience. "I want everyone to be a typical Five viewer. I want to reach out and connect to the 16-24 audience."

15.48: We're teased that a special announcement is on the way...

15.49: No announcement as yet. Instead, budgets are addressed: "James Marshall, you will never work again in television!" Cue laughs.

15.52: Have you ever been worried about the future of Five? "No." Is it safe? "I don't know. This job is a challenge, but I'm determined to do it."

15.53: What are the chances of a merger with Channel 4? "I don't know. Market consolidation is undoubtedly gonna happen. I don't know who we'll end up with, or how it will pan out."

15.55: Woolfe says he wants to keep viewers after the soaps end at 6.30pm. "What we have is a new show that for the first time, won't be presented by news journalists. What we've got with Ian Wright, Melinda and Kate is - hopefully - a show that is guaranteed to put a smile on your face." Was it inspired by The One Show? "No! It was inspired by the idea that we want something that's not on television today."

15.58: Five is accused of using the content from other channels to form new shows. Woolfe argues that newspapers write about X Factor.

16.00: Farmer Wants A Wife promo screened.

16.02:"I'm not nervous about FlashForward. [It's] an extraordinary drama." He gives a bit of info on the story, then we watch an extended promo.

16.05: "Anyone who thinks they can write off can think again." Woolfe says Five has changed. "We are relevant."

16.06: Britain's Best Brain is discussed. "We've got a huge budget on that show."

16.10: Q&A time. First up: Are we going to see BB on Five? In short: No. "It's right that it's ending."

16.12: Would you consider putting Five content on the BBC iPlayer? "Nothing can be excluded at the moment and I need to make sure our content gets out there."

16.14: Will we see more original UK dramas on Five? "I'm a big fan of drama. I hope that when the recession ends, budgets are less challenging. I'd love to do original drama on Five."

16.15: Woolfe says he's got nothing against comedy, but admits it's hard to get right. "It's risky." He adds that Justin Lee Collins will bring his own character to the channel.

16.17: On House moving to Five: "Sometimes you make the show a success and other people come along and... well, Sky1 took Lost from Channel 4. That's the nature of the business. An upside of House moving is that it freed up a lot of space for the stuff we have coming up this autumn."

16.18: If you flash forward six months, what will we see? "A much more confident Five. An industry that understands what Five wants to be. A channel that has an identity. A channel that is proud. And a channel that has brought 16-24s back, and brought advertisers back. It's closed the gap with competitors. It has great acquisitions and great programmes that define it."

16.20: Richard Bacon closes the session. Applause.