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Cilla Black's heavily-publicised TV comeback attracted fewer than 250,000 viewers last night (Sunday), according to early ratings figures.
An average of just 248,000 viewers - a 1.7% share of the multichannel audience - tuned to LivingTV for Cilla Live between 9pm and 11.15pm, despite a week-long blitz of advertisements and interviews.
The extravaganza was out-trumped by the final episode of Sky One's sci-fi import The 4400, which had 848,000 viewers (5.1%), and ITV2 movie repeat Die Hard with 667,000 (4.6%). Even a Vicar of Dibley repeat on UKTV Gold ranked higher with an audience of 348,000 (2.0%).
In its heyday, Cilla attracted over 18 million viewers with Blind Date.
