
ITV1's fiftieth birthday celebrations continued to pull in the viewers on Saturday night, according to early ratings figures.
Beginning the evening at 6.10pm was the first part of Ant & Dec's Gameshow Marathon, a revival of The Price Is Right, averaging 7.13 million (43.5%).
In the next hour, The X Factor rose from last week's 7.57 million (44.1%) to a powerful 9.39 million (46.3%). On BBC One at the same time, an earlier slot appeared to slightly lift Davina McCall's He's Having A Baby. The struggling show managed 1.41 million (9.9%) from 5.35pm, up from last week's 1.25 million (7.9%).
Who Wants to Be a Millionaire?, featuring appearances from Edwina Currie and Derek Laud, put in a strong 5.72 million (26.1%) from 8.10pm. The show finished fifth for the day, holding up strongly against BBC One's Casualty, which had 7.48 million (34.1%).
A special episode of It'll Be Alright on the Night to mark the occasion fared well, drawing 6.11 million (28.8%) between 9.10pm and 10.10pm. New detective series Julian Fellowes Investigates a Most Mysterious Murder had 4.41 million (20.8%) for BBC One at the same time.
Rounding off the night was the documentary/interview piece Ozzy Osbourne: In My Life, which averaged 4.28 million (25.4%).
Once again, spinoff show The Xtra Factor topped the multichannel chart for ITV2 with 1.1 million (7.2%) from 8.10pm. The channel's evening movie, There's Something About Mary, averaged 454,000 (3.6%) and second place overall.
The Sky Movies premiere, Ashton Kutcher thriller The Butterfly Effect, managed 209,000 (1.4%) at 8pm and a further 257,000 (1.9%) via multistart.



