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UKTV, the 50-50 joint-venture between the BBC and Flextech, has denied speculation that it is planning to launch a sports channel within months.
The broadcaster is launching a new sports programme, the confusingly-titled UKTV Sport, on youth-oriented station UKTV G2 next Saturday, October 15.
The 10-part series, fronted by Denise Lewis, will "actively encourage viewers to get involved in a wide range of sporting activities".
The Media Guardian reported today that the strand is being used as a testbed ahead of a full channel launch in the near future. Denying the story, a spokeswoman told Digital Spy that a dedicated sports channel was "not even on the cards" but that UKTV would look at ways of expanding its sports programming if the strand proves popular.
