Budweiser and EDF Energy have been confirmed as the joint sponsors of ITV's World Cup coverage.

The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of the broadcaster's accompanying World Cup website and interactive coverage.

"We are delighted to have secured two such prestigious global companies as Budweiser and EDF Energy to become the joint headline broadcast sponsors," said Gary Knight, director of brand partnerships at ITV Sales. "There was unprecedented demand for this sponsorship package which reflects the overall interest ITV has been experiencing from advertisers for the World Cup period."