Major ad spend for Living's Friday crime

Criminal Minds / CBS

Living TV is spending £1 million on an advertising campaign for its new Friday night crime block.

The cross-platform campaign will promote the third season of CSI: Miami and new drama Criminal Minds, both of which launch on the channel tonight (March 17).

Advertising will run on ITV2, ITV4, E4, More4 and GMTV as well as the print press, national radio, online - including Digital Spy - and London Underground posters.